Creator Relationship Management
Brief influencers, approve every draft, pay every creator through one vendor and send the client report, all in one place.
Built by SushiVid · RM20M+ in influencer campaigns managed
Pick your team. Same workflow, built for each.
ViaCRM was built because we needed it ourselves.
Previously, we managed influencer campaigns entirely on spreadsheets — files were lost, data became messy, and tracking payments or responsibilities was hard when team members left.
Communication with influencers via personal WhatsApp numbers meant disputes often had no proper record once someone moved on.
Client collaboration was equally challenging with no timestamps, unclear approvals, and time-consuming management.
What we've realised since is that every agency and brand running influencer campaigns faces the same problems we did. That's why we're sharing ViaCRM.
ViaCRM solves these issues step by step, giving our team clarity, accountability, and peace of mind across every campaign.
Yuhwen Foong
Co-founder of SushiVid
ViaCRM is the result of over 10 years of iteration, not our first attempt.
At SushiVid, we rebuilt the platform multiple times as our campaigns scaled and needs evolved, managing over RM20 million worth of influencer campaigns.
It provides transparency: clients can see campaign data filtered by month, post, or campaign, and influencers can track earnings and build their professional profiles.
We felt it was too valuable to keep to ourselves. A transparent and efficient platform improves agencies’ work, treats influencers fairly, and builds brands’ confidence — benefiting the entire industry.
Armand Md Saat
Co-founder of SushiVid
No existing platform met our needs, so we built ViaCRM tailored for the local market.
Other platforms were too expensive or didn’t match how influencer marketing works in Malaysia.
ViaCRM allows us to comfortably manage thousands of influencers monthly without worrying about cost or scale.
Most tools rely on email updates, but Gen Z influencers don’t check emails regularly. ViaCRM leverages WhatsApp communication at scale, meeting influencers where they already are.
People ask if they could just build this with AI. AI can help with parts of it, but ViaCRM has many layers working together: WhatsApp, Instagram and TikTok data, approvals, Airwallex payouts and reporting. Connecting all of that takes real development experience, so a do-it-yourself AI setup won’t be one seamless system like ViaCRM.
Jacky Lai
Co-founder of SushiVid
Profiles, rates, contacts and campaign history stay with your company, not in someone's spreadsheet.
Play every video right inside ViaCRM, comment and approve: your project manager first, then the approver (your client or a higher-up). AI checks spelling, captions, profanity, religious sensitivities and banned words before you start. Every approval is timestamped, and creators get updates on WhatsApp.
Deposit once and release payments with a click. Everyone you pay withdraws through Airwallex, so there are no more vendor forms for every person.
Creators get their own free login to see briefs, submit drafts and track payments, and you can still reach them on WhatsApp.
One place for all your creators and campaigns
Built from 10 years of running influencer campaigns at SushiVid
Built to solve the real problems our own team faced running campaigns with hundreds of creators
Multi-campaign workflows refined over 10 years, for teams of any size
Software, not a marketplace: bring your own creators and keep your own contacts
WhatsApp-first, because people reply on WhatsApp, not email
Software, not a marketplace. Bring your own creators and run every campaign in one place.
Create campaigns with briefs, deliverables and timelines in one place.
Shortlist creators for each campaign and keep every option organised.
Your own creator profiles, rates and contacts, all in one place.
Chat with creators on WhatsApp from inside ViaCRM, with your team on the same thread.
Watch drafts directly in ViaCRM. Your project manager approves first, then the approver (your client or a higher-up) signs off.
See every published post in the campaign on a single page.
Campaign reports ready to share with your clients.
Pay ViaCRM once and ViaCRM pays every creator. One vendor registration, not fifty.
