Creators. Reviews. Money.
Influencer Marketing Software for Brands and Agencies: From KOL List to Payout
Choose influencers with data, brief them, approve every draft, track results and pay every creator through one vendor. All in one place, priced per brand with unlimited users.
How are you managing influencer marketing right now?
The spreadsheet
One sheet for influencers, another for rates, another for who's posted. And the latest version left with whoever resigned.
The drafts
Download every video. Watch it. Type feedback into a cell. Chase the client's approval by email and the influencer on WhatsApp. Repeat for 30 influencers.
But that's not the end…
It's the payment.
Every influencer is a new vendor registration: forms, bank details, invoices, and finance chasing you. 50 influencers means 50 vendor registrations.
Sound familiar? We lived it too.
How do brands manage influencer marketing?
The best teams run every campaign from one place: the KOL list, briefs, draft approvals, results and payments. Most still juggle tools, and three things slow them down.
Choosing influencers on gut feel
Fix: put your influencers through ViaCRM and see live followers and engagement, rate benchmarks and past results before you shortlist.
Drafts lost in WhatsApp
Fix: drafts uploaded and watched inside ViaCRM, approved by your project manager and then your approver, every approval timestamped.
Reports and payments by hand
Fix: Instagram and TikTok results pulled automatically, cost per view worked out for you, and every creator paid through one vendor.
How influencer marketing works in ViaCRM
Seven steps, one place: KOL list, brief, shortlist, draft, approve, track and pay.
1
Build your KOL list with data
Bring your own list and we'll upload it in one go, or start from SushiVid's 41,000+ Malaysian influencers. See followers, engagement, rates and past results.
2
Brief and shortlist with your client
Briefs with deliverables, dates, restricted keywords and disclaimers. Your client reviews and accepts the shortlist in their own login.
3
Approve every draft
The AI checker flags spelling, captions and banned words. Your project manager reviews first, then the approver signs off.
4
Track, report and pay
Results update weekly, reports download as PDF with cost per view, and ViaCRM pays every creator through Airwallex.
How to choose influencers with data, not gut feel
Put your influencers through ViaCRM and let the numbers do the digging.
Engagement, live
Followers and engagement refreshed from the platforms, for up to 50 profiles a day.
Price, benchmarked
Average rates calculated from your own data, so you know what to pay before you negotiate.
Track record
Every past campaign, post and cost per view on the influencer's profile.
Built for brands, agencies and social media teams
Brands running influencers in-house
Built for lean teams, even one person. One vendor registration for every creator you pay.
Influencer agencies
Many clients and campaigns side by side, client logins, two-layer approval and per-client reports.
Social media agencies
Managing a client's own accounts? The Social plan covers the calendar, approvals and reports.
Give creators direction, not a script
Your data is yours. Even from us.
ViaCRM is built by SushiVid, but the two are not linked. Your clients, rates, influencer contacts and campaigns stay in your ViaCRM account. SushiVid staff can't see them, not even for support, and nothing flows from ViaCRM to SushiVid unless you ask for it.
Want a head start? Malaysian customers start with 500 influencers pre-loaded at no cost, and can add SushiVid's full influencer database for RM 880 per brand a month. It's available inside ViaCRM while your add-on is active, and stays separate from your own data.
ViaCRM vs Modash vs GRIN vs Upfluence
For agencies and brands running influencer campaigns. Here's what each plan includes.
| Feature | ViaCRM | Modash | GRIN | Upfluence |
|---|---|---|---|---|
| Price | USD 89 (Starter) or USD 279 (Growth) per brand a month | USD 199 (Essentials) or USD 499 (Performance) a month | USD 200, 500 or 1,500 a month; free plan available | Quote only, 12-month minimum |
| Users included | Unlimited, including your client | 2 (Essentials) or 5 (Performance) | Not priced per seat | Priced per module and team |
| Find new influencers | Your own list; SushiVid's 41,000+ Malaysian influencers as an add-on | ✓ 380M+ profiles | ✓ | ✓ |
| Briefs and draft approval | 2-layer: project manager, then approver | Not stated | ✓ approve deliverables (per GRIN's product pages) | ✓ AI-assisted |
| Client approves in their own login | ✓ | Not stated | Not stated | Not stated |
| Influencer payouts | RM 2.50 (Malaysia) or USD 1 per payout, via Airwallex | From Performance; fees above USD 10,000 a year | Escrow via Stripe; 5–20% wallet fee by plan | Top tier (Autopilot) |
| WhatsApp with influencers | ✓ | Not stated (email inbox) | Not stated | Not stated |
| Reports for clients | ✓ content tracking | ✓ | ✓ | |
| Billing currency | RM or USD | USD | USD | Not stated |
Competitor prices and features are from their official websites (modash.io/pricing, grin.co/pricing, upfluence.com/pricing), checked 16 October 2026. Prices exclude tax and may change; features vary by plan. "Not stated" means the vendor's website doesn't mention it. Modash, GRIN and Upfluence include large global influencer discovery databases; ViaCRM focuses on running campaigns with the influencers you work with. ViaCRM prices exclude SST.
How much does influencer marketing software cost?
Priced per brand with unlimited users: Starter is USD 89 a month for up to 3 campaigns and 50 active influencers, and Growth is USD 279 for up to 10 campaigns and 150. The first campaign for each brand is free.
Free guides for influencer marketing teams
Influencer Marketing Software: Frequently Asked Questions
Run your next campaign from one place
The first campaign for each brand is free, from KOL list to payout.
