About ViaCRM
Built by an Agency. Refined by Experience. Proven at Scale
ViaCRM is an influencer marketing operations platform built by people who have spent over a decade running real campaigns
-not by a software team guessing how influencer marketing works
ViaCRM.io is a wholly owned product of SushiVid Sdn Bhd, an influencer marketing agency that has managed more than RM20 million in influencer campaigns across multiple industries.
SushiVid is a marketplace. ViaCRM is software. They connect, but your ViaCRM data never flows to SushiVid.
Why We Built ViaCRM
Influencer marketing is deceptively complex
Before ViaCRM, campaigns were managed using fragmented and manual systems:
- •Campaigns were tracked in spreadsheets and disconnected tools
- •Personal WhatsApp numbers were used for influencer communication
- •Data went missing over time
- •Conversations were lost when employees left
- •Payment tracking became unclear
- •Clients questioned timelines and deliverables
- •Teams burned out under administrative pressure
- •Every influencer had to be registered as a new vendor before they could be paid
For teams running multiple campaigns with hundreds of influencers, this wasn’t sustainable.
So we built our own system — step by step — starting with the most painful problem: spreadsheets.
Built From Real Agency Experience
ViaCRM is not version one
It is the result of multiple iterations over the past 10 years, refined through daily use inside SushiVid. Every feature was shaped by real operational needs — not assumptions.
The platform was built to handle:
- •Multiple campaigns running at different stages
- •Hundreds to thousands of influencers per month
- •Client approvals, reporting, payments, and communications
- •High-pressure timelines where mistakes are costly
Today, ViaCRM is the system SushiVid relies on to manage influencer campaigns at scale. Because of this, ViaCRM has been battle-tested in live environments:
- •It is used daily by SushiVid teams
- •Over RM20M worth of influencer campaigns managed
- •Thousands of influencers onboarded, paid, and reported on
- •Clients given full visibility into campaign progress and results
This is not theoretical software. It’s operational infrastructure.
Built for Transparency
— for Clients and Influencers
ViaCRM was designed to bring clarity to everyone involved.
Clients
- •Track campaign progress in real time
- •Review drafts, approvals, postings, and reports
- •Filter data by campaign, month, or post
Influencers
- •Manage profiles and campaign history
- •Withdraw payments securely
- •Track earnings and build a professional CV in one place
Transparency reduces disputes, errors, and unnecessary back-and-forth — allowing campaigns to move faster.
The People Behind ViaCRM
ViaCRM is the result of collective experience. From the very first SushiVid team to the current one, everyone who worked on influencer campaigns contributed to how the platform works today.
Carmen continues to manage live influencer campaigns at SushiVid today. Her hands-on experience ensures ViaCRM reflects how campaigns actually run on the ground.
With SushiVid since 2016, Armand oversees finance and administration, ensuring ViaCRM aligns with real business operations and accountability.
Jacky joined SushiVid in 2016 in his first role in tech and has since built ViaCRM entirely from scratch. He leads platform architecture, scalability, and long-term technical vision.
Yuhwen founded SushiVid and now leads marketing and sales for ViaCRM, guiding the product based on years of agency-side experience.
Why we’re Sharing ViaCRM
ViaCRM started as an internal tool. As it matured, it became clear that the challenges SushiVid faced were shared by agencies and brands everywhere.
- •More structure leads to better campaigns
- •Better systems reduce burnout
- •Better data leads to better decisions
ViaCRM exists to make influencer marketing sustainable at scale.
Where ViaCRM Is Going
Today, ViaCRM helps agencies and brands run influencer campaigns. Over time, it will become the place where everyone in influencer marketing works together: brands, agencies and creators.
For creators, that means one place to manage their profile and rate card, campaigns, invoices and payments, whether the work comes from SushiVid or any other client.
For brands and agencies, that means using ViaCRM the way you'd use Xero or Shopify: subscribe and get started, connect your own tools, or build your own branded solution on top of it.
SushiVid's marketplace will be one part of that, connected but separate. Your data stays yours.
