Your sales advisors are already on TikTok. Make every post on-brand and on-price.
Car Dealer Social Media Marketing: Get Every Sales Advisor Posting, On-Brand
Brief every dealer and sales advisor on a launch or promo at once, approve each post before it goes live with the right prices and terms, see which advisors bring in enquiries, and reward the ones who perform.
How do car brands get dealers and sales advisors posting on social media?
Give dealers a clear brief for every launch and promo, approve their posts before they go live, and reward the advisors whose posts bring in test drives. Most brands struggle for three reasons.
Wrong prices and expired promos
A rebate that ended last month, a price without its conditions, an unofficial spec sheet. Fix: approve every post before it goes live, with the official prices and terms in the brief.
Off-brand content
Old logos, edited brand videos and comparisons the brand would never make. Fix: one brief with key messages, sample content and restricted words for every dealer.
No idea which dealer drives test drives
Hundreds of advisors posting, no way to see who brings in enquiries. Fix: a personal tracking link for every advisor.
How car brands run dealer marketing in ViaCRM
One workflow from the brand's marketing team to every dealer and sales advisor.
1
Brief every dealer on the launch or promo
Key messages, model highlights, posting dates, sample content, official prices and terms, and restricted words and claims, sent to every dealer and advisor at once.
2
Approve every post before it goes live
Advisors upload drafts to ViaCRM. The AI checker flags spelling, captions and banned words first. Two-layer approval means a project manager (such as the dealer's sales manager) reviews first, then an approver (the brand) signs off, and every approval is timestamped.
3
See which advisors bring in enquiries
Each advisor gets a personal tracking link, so you can see whose posts bring in clicks. Instagram and TikTok results update automatically each week, with every dealer in one report.
4
Reward the dealers and advisors who perform
Pay a reward per approved post or a campaign bonus to top advisors. ViaCRM pays them through Airwallex, and they're not charged to withdraw.
How to motivate sales advisors to post about your cars
Sales advisors post more when they have something good to post and a reason to do it.
Content ideas that sell
Delivery days, walkarounds, buyer tips and test-drive weekends. A brief with ideas and sample content gets everyone started.
Approvals that don't slow sales
Drafts approved within a day, with the prices and terms checked, so advisors can post while the promo is live.
Rewards for results
A small reward for every approved post and a monthly bonus for the advisors whose tracking links bring in the most enquiries.
Read: content approval for property agents, insurance agents and dealers →
Built for car brands, dealer groups and sales advisors
Car brands and distributors
Get every authorised dealer posting about launches and promos, on-brand and on-price, with a record of every approval.
Dealer groups
Brief every showroom at once, approve their posts and see which branches and advisors bring in test drives.
Sales advisors
Get approved content ideas for every model and promo, post with confidence, and get rewarded when your posts perform.
Dealer content that sells, on-brand and on-price
How much does dealer marketing software cost?
Each sales advisor counts as one active influencer in your plan, and every plan has unlimited users. Growth covers up to 150 advisors a month at USD 279 per brand a month. For larger dealer networks, Enterprise is priced around your team.
Free guides for automotive marketing teams
Car Dealer Marketing: Frequently Asked Questions
Make your next launch the one every showroom posts about
Tell us about your dealer network, and we'll show you how to brief, approve and reward every advisor.
