By Yuhwen Foong, Co-founder · 14 October 2026 · 7 min read
To get your staff making TikTok videos, start with a few volunteers, give them specific video ideas rather than a vague request, keep the kit simple and approve drafts before they go live. Use only music that is cleared for business use, and thank people every time they post.
The good news: the best company TikToks are rarely polished. They're a real person, a real place and one useful or funny idea. This guide covers who to ask, what to film for your industry, how to film and edit on a phone, and the two things that trip companies up: music and approvals.
Forcing people onto camera shows on camera. Instead, find the five to ten people who already enjoy it. Every company has them: the outlet supervisor who films the team's lunch, the sales advisor who already posts property tours, the intern who edits on CapCut for fun.
Keep it voluntary and say so. No one's job should depend on their willingness to dance on TikTok.
Give people a format, not a blank page. These work with a phone and a few minutes:
| Industry | Video idea | Why it works |
|---|---|---|
| F&B outlets | Opening prep in 30 seconds: from lights on to first order | Satisfying, behind the scenes, shows hygiene and care |
| F&B outlets | Staff pick: what the team actually orders on their break | Personal and helps undecided customers choose |
| Retail | Three ways to style one item, filmed in-store | Useful, shows range, easy to repeat weekly |
| Retail | New stock unboxing on delivery day | Creates a reason to visit this week |
| Car showrooms | Features most owners never use, explained by a sales advisor | Helpful for buyers and current owners |
| Car showrooms | What happens during a service, from the workshop floor | Builds trust in after-sales |
| Property | Walkthrough of a show unit with one honest tip per room | Real voice, real space (check advertising rules first) |
| Insurance and takaful | Common claim questions, answered in plain language | Educational, not salesy (check what agents may say first) |
| Offices | A day in the life of a role you're hiring for | Employer branding that candidates actually watch |
| Offices | Myth vs fact about your industry, by an in-house expert | Positions your team as people who know their stuff |
For regulated industries such as property and insurance, have content checked before posting. Our guide to content approval for property agents, insurance agents and dealers explains why.
A recent smartphone is enough. If you want to spend a little, these make the biggest difference, in this order:
Buy one set per branch or outlet and let people book it, rather than buying for everyone.
CapCut is a free editing app widely used for TikTok. A simple workflow:
On TikTok, people decide almost instantly whether to keep watching. Open with the most interesting thing, not a greeting. Hooks staff can adapt:
Say the hook out loud and put it on screen as text. Then deliver on the promise quickly. A hook that oversells the video loses viewers and trust.
Both work, for different reasons:
| Staff's personal account | Company account | |
|---|---|---|
| Reach | Their own followers plus the For You feed | Your followers plus the For You feed |
| Trust | Feels personal and genuine | Clearly official |
| Control | The staff member owns the account and the video | You own the account and the archive |
| When they leave | The content usually leaves with them | The content stays |
| Best for | Day in the life, personal tips, team culture | Product, promotions, official announcements |
Many companies do both: staff post on their own accounts, and the company account reposts or features the best videos with permission. If you plan to use a staff video in paid ads, get written permission first. Our guide to employee-generated content covers usage rights.
Ask staff to make it clear they work for you, for example in their bio or with a simple line in the caption, so viewers aren't misled.
This is where well-meaning company TikToks go wrong. Trending songs in TikTok's general library are not cleared for business use. TikTok's own help centre says businesses should use the Commercial Music Library for commercial activity on TikTok, including organic posts.
Music rules change, so check TikTok's current help pages and your own legal team's advice rather than relying on what worked last year.
A quick check before a video goes live protects your staff as much as your brand. Look for:
Agree a turnaround time, ideally within one working day. TikTok rewards timely videos, and staff lose interest if drafts sit for a week. Put the rules in a short social media policy so everyone knows them before they film.
Once more than a handful of people are filming across outlets or branches, approvals and tracking take over someone's week. ViaCRM was built to run influencer campaigns, and the same workflow suits staff, agents and outlets:
See how it works. Each person counts as one active participant, and networks of 150 or more people are on Enterprise.
Usually not for commercial content. TikTok says businesses should use its Commercial Music Library for commercial activity, including organic posts. Original audio is a safe alternative. Check TikTok's current help pages and your legal team's advice.
Both work. Personal accounts feel more genuine and reach the employee's own followers; the company account keeps the content when people leave. Many companies let staff post personally and feature the best videos on the company account with permission.
A recent smartphone is enough. A clip-on wireless microphone, a small tripod and a small light make the biggest difference. CapCut is a free app many people use to edit.
Many companies give a small reward for each approved video and a bonus for the best ones. Keep it voluntary, and check with your HR or tax adviser how to handle rewards to employees.
Brief your team, review drafts and see TikTok results in one place with ViaCRM.
WhatsApp Us
What employee-generated content is, how it differs from UGC and influencer content, formats that work, usage rights for ads and how to get more of it.
14 October 2026 · 7 min read
How to encourage employees to post on social media: why staff hold back, a 7-step plan that makes posting safe and easy, content ideas, and mistakes to avoid.
14 October 2026 · 6 min read
Ideas to reward employees for posting about your company on social media: what to reward, what to give, how to keep it fair and run it without spreadsheets.
14 October 2026 · 6 min read