Why just hire influencers? Your employees and agents can be advocates too.
Employee Advocacy Programme Software: Get Employees and Agents Posting on Social Media
Encourage employees, agents, dealers and outlets to post about your brand, approve every post before it goes live, and reward the ones that perform. All in one place.
How do I encourage employees to post on social media?
Make it easy, safe and worth it: give people a clear brief, approve their drafts before they go live, and reward the posts that perform. Most employees don't post about work for three reasons, and each one has a fix.
They're afraid of saying the wrong thing
Fix: approve every draft before it's posted. Wrong prices, old promos and claims the brand can't back up are caught first, so nobody gets in trouble.
They don't know what to post
Fix: send a short brief with ideas, key messages, sample content and what not to say. A blank page stops people; a brief gets them filming.
Nobody notices when they do
Fix: track every post, share the results and reward the people who post. Recognition is what keeps an advocacy programme going past the first month.
How an employee advocacy programme works in ViaCRM
The same workflow agencies use to run influencer campaigns, built for your own employees, agents, dealers and outlets.
1
Brief everyone at once
Send one brief to every employee, agent, dealer or outlet: key messages, posting dates, sample content, restricted keywords and the disclaimers your industry needs.
2
Approve social media posts before they go live
Drafts are uploaded and watched inside ViaCRM. The AI checker flags spelling, captions, profanity, sensitive topics and banned words first. Two-layer approval: a project manager reviews first, then an approver signs off, and every approval is timestamped.
3
Track every post and what it brought in
Every post in one place, with Instagram and TikTok results updated automatically each week (Facebook, RED and X added manually). Personal tracking links show which posts bring in clicks.
4
Reward employees and agents who post
Deposit once and release payments with a click. ViaCRM pays agents, dealers and partners through Airwallex, and they're not charged to withdraw. For employees, many companies pay rewards through payroll instead.
How to reward employees for social media posts
Reward effort and results you can see, and keep the rules the same for everyone. A simple structure that works:
A small reward for every approved post
A voucher or credit for each post that follows the brief. This gets the quiet majority started.
A monthly prize for the top posts
Measured the same way for everyone: views, reach or clicks from their tracking link. Announce winners publicly.
Paid on time, every month
Agents, dealers and partners can be paid through ViaCRM. Employee rewards usually count as income, so many companies add them to payroll.
Read the full guide: how to reward employees for social media posts →
Social media content approval for agents, dealers, outlets and employees
Franchises and outlets
Give every outlet its own login. Brief them once for each campaign, approve every video centrally, and see every outlet's posts in one report.
Car brands and dealers →
Keep dealer posts on-brand and on-price. Prices, promos and test-drive offers are checked before they go live.
Property developers and agents →
Agents post show units and launches every day. Make sure each post carries the details your project's advertising requires before it's published.
Insurers and takaful operators →
Agents may only use advertisements their company has approved. Give them approved content, review what they make, and keep a record of every approval.
Employers and HR teams
Run an employee brand ambassador programme for hiring, culture and product. Voluntary, briefed, approved and rewarded.
Employee-generated content, approved before it's posted
ViaCRM vs DSMN8 vs EveryoneSocial
For employee, agent and partner advocacy. Here's how the approach and pricing differ.
| Feature | ViaCRM | DSMN8 | EveryoneSocial |
|---|---|---|---|
| Price | USD 279 per brand a month for up to 150 people (Growth); Enterprise above | Quote only | Quote only, priced by users |
| Published pricing | ✓ | ✗ | ✗ |
| People create their own posts and submit drafts | ✓ | Not stated | ✓ |
| Approval before posting | 2-layer on every plan | Not stated | ✓ configurable workflows |
| Library of brand posts to re-share in one tap | Add-on | ✓ | ✓ |
| Leaderboards and gamification | ✗ | ✓ | ✓ |
| Rewards | Cash payouts through Airwallex | Points-based rewards | Incentives through leaderboards |
| Tracking and analytics | Personal tracking links; Instagram and TikTok results | ✓ incl. earned media value | ✓ incl. earned media value |
| Messaging | Slack, Teams | Slack, Teams | |
| Also for agents, dealers, outlets and customers | ✓ | Not stated | Not stated |
| Billing currency | RM or USD | Not stated | Not stated |
Competitor information is from their official websites (dsmn8.com, everyonesocial.com), checked 16 October 2026. Both quote prices privately. "Not stated" means the vendor's website doesn't mention it. Dedicated advocacy platforms are built around re-sharing brand posts; ViaCRM is built around content your people create and you approve. ViaCRM prices exclude SST.
How much does an employee advocacy programme cost?
Each employee, agent, dealer or outlet counts as one active influencer in your plan, and every plan has unlimited users. Growth covers up to 150 people a month at USD 279 per brand a month. For larger networks, Enterprise is priced around your team.
Free guides: social media policy for employees, rewards and more
Employee Advocacy: Frequently Asked Questions
Your best advocates are already on your payroll
Tell us about your employees, agents, dealers or outlets, and we'll show you how to get them posting, safely.
