Your agents already post every day. Make every post count, and get every post right.
Property Agent Social Media Marketing: More Enquiries From Every Launch
Brief every negotiator on a launch at once, approve each post before it goes live with the right advertising details, see which agents bring in enquiries, and reward the ones who perform.
How do property developers get agents to market a project on social media?
Give agents ready-made ideas and a clear brief, approve their posts quickly with the advertising details right, and reward the agents whose posts bring in buyers. Most launches miss out for three reasons.
Only a few agents post
A handful of top negotiators post every day. The rest wait for material that never arrives. Fix: one brief with key selling points, video ideas and sample content.
Posts miss the required details
A missing permit number, an old price or a claim the developer can't back up. Fix: approve every post before it goes live, with the required details in the brief.
Nobody knows which agent brings in buyers
Hundreds of posts, no idea which ones lead to enquiries. Fix: a personal tracking link for every agent.
How property developers run agent marketing in ViaCRM
One workflow for every launch, from the developer's marketing team to every negotiator.
1
Brief every agent on the launch
Key selling points, show-unit and lifestyle video ideas, posting dates, sample content, and the advertising details every post must carry, such as the developer licence and permit numbers, tenure and price range.
2
Approve every post before it goes live
Agents upload drafts to ViaCRM. The AI checker flags banned words and phrases first. Two-layer approval means a project manager (such as the agency's manager) reviews first, then an approver (the developer's marketing team) signs off, and every approval is timestamped.
3
See which agents bring in enquiries
Each agent gets a personal tracking link, so you can see whose posts bring in clicks. Instagram and TikTok results update automatically each week.
4
Reward the agents who perform
Pay a reward per approved post or a launch bonus to top agents. ViaCRM pays every agent through Airwallex, and they're not charged to withdraw.
How to motivate property agents to post about your project
Agents post more when it's easy, safe and worth it.
Give them something to post
A launch brief with video ideas, sample content and approved key messages, so no one starts from a blank page.
Approve fast
Drafts approved within a day keep launch momentum. Two-layer approval with a clear record keeps it safe.
Reward results
A small reward for every approved post and a bonus for the agents whose tracking links bring in the most enquiries.
Read: content approval for property agents, insurance agents and dealers →
Built for developers, agencies and negotiators
Property developers
Get every appointed agency and negotiator posting about your launch, with the advertising details right and a record of every approval.
Real estate agencies
Brief your REN teams on every project you market, approve their posts and see which negotiators bring in buyers.
Negotiators
Get approved content and ideas for every launch, post with confidence, and get rewarded when your posts perform.
Agent posts that sell, with the details right
How much does property agent marketing software cost?
Each agent counts as one active influencer in your plan, and every plan has unlimited users. Growth covers up to 150 agents a month at USD 279 per project brand a month. For larger agent networks, Enterprise is priced around your team.
Free guides for property marketing teams
Property Agent Marketing: Frequently Asked Questions
Make your next launch the one every agent posts about
Tell us about your project and your agent network, and we'll show you how to brief, approve and reward them.
