Why pay for UGC? Turn your customers into advocates.
Customer Advocacy Programme: Turn Customers into Brand Ambassadors and UGC Creators
Invite your happiest customers to create content about your brand, approve every post before it goes live, and reward the ones that perform. All in one place.
How do I get customers to create content for my brand?
Ask the customers who already love you, make it easy with a short brief, approve every draft, and reward the content that performs. Customer content works because it's real, but most brands never ask, or ask without a plan.
Paid UGC creators have never used your product
UGC platforms pay creators per video. Your customers already use your product and their friends trust them, so their content feels real.
Customers don't know what to post
Fix: send a short brief with ideas, key messages, sample content and what not to say. A brief turns a happy customer into a confident creator.
You can't control what goes live
Fix: approve every draft before it's posted. Wrong claims, competitor mentions and missing disclosures are caught first.
How a customer advocacy programme works in ViaCRM
The same workflow agencies use to run influencer campaigns, built for your customers.
1
Invite your best customers
Add the customers who already post about you, reviewers and loyal regulars to ViaCRM. Each one gets their own login.
2
Brief them like creators
One brief for everyone: what to show, key messages, posting dates, sample content, restricted keywords and how to disclose the reward.
3
Approve every post before it goes live
Drafts are uploaded and watched inside ViaCRM. The AI checker flags spelling, captions, profanity, sensitive topics and banned words first, and every approval is timestamped.
4
Track results and reward the best
Instagram and TikTok results update automatically each week, and personal tracking links show whose posts bring in clicks. Pay rewards through ViaCRM, or send your own vouchers or store credit.
How to reward customers for creating content
Keep rewards simple, fair and on time. A structure that works for most brands:
A thank-you for every approved post
A small cash reward through ViaCRM, or your own voucher or store credit, for each post that follows the brief.
A monthly prize for the top posts
Judged the same way for everyone: views, reach or clicks from their tracking link. Feature the winners on your own page.
Perks money can't buy
Early access to new products, invitations to launches and a 'creator of the month' shout-out. Loyal customers often value these most.
Customer advocacy for brands customers already love
E-commerce and D2C brands
Turn reviewers and repeat buyers into a steady stream of unboxing, try-on and how-to videos.
Beauty and skincare
Real routines and before-and-after stories, checked for claims your brand can't make before they're posted.
F&B, cafés and restaurants
Regulars who already film their orders can post about new menus and promos, briefed and approved.
Fashion, jewellery and retail
Customers styling what they bought is the most convincing lookbook you'll ever have.
Apps and services
Happy users explaining how they use your app, in their own words, to people like them.
Customer content, approved before it's posted
How much does a customer advocacy programme cost?
Each customer counts as one active influencer in your plan, and every plan has unlimited users. Starter covers up to 50 active customers a month at USD 89 per brand, and Growth up to 150 at USD 279. For larger programmes, Enterprise is priced around you. The first campaign for each brand is free.
Free guides: user-generated content, briefs and approvals
Customer Advocacy: Frequently Asked Questions
Your best creators already buy from you
Tell us about your customers and your brand, and we'll show you how to get them posting.
